Download e-book for iPad: Athlete Endorsement as a Marketing Strategy. Nike and by Virginia Masár

By Virginia Masár

Bachelor Thesis from the yr 2014 within the topic company economics - advertising, company verbal exchange, CRM, marketplace learn, Social Media, grade: 95%, , language: English, summary: businesses try out continuously to increase their markets by means of attracting varied aim consumers and extending their model expertise. the current examine investigates how and why endorsing their items through athletes is an constantly extra widely and well known device within the businesses’ advertising combine.

Michael Jordan, a retired American basketball celebrity, who has received plenty of media awareness, has recommended quite a few items. in particular his endorsement agreement with Nike has develop into a very good case learn for the present pattern of athlete endorsement within the overseas marketplace. the result of this situation examine supply insights into elements that could effect the luck of athlete endorsement as a company’s advertising strategy.

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Athlete Endorsement as a Marketing Strategy. Nike and Michael Jordan by Virginia Masár


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