Download e-book for kindle: Boomers 3.0: Marketing to Baby Boomers in Their Third Act of by Lawrence Samuel

By Lawrence Samuel

Capitalizing on what's arguably crucial social phenomenon of our time and place—the getting older of America—this publication exhibits corporations tips on how to industry particularly to child boomers of their 3rd act of life.

• Identifies the ten middle values of the older center classification (cognitively fit child boomers age 52–80) that advisor their attitudes and behaviour and function cultural signs of the way they're more likely to spend their money and time within the future

• Explains how the original center values and "passion issues" of child boomers gasoline their shopper behavior

• deals a different, clever, and forward-thinking cultural analysis

• Outlines some ways readers can capitalize at the details provided and act on genuine company opportunities

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Boomers 3.0: Marketing to Baby Boomers in Their Third Act of Life by Lawrence Samuel

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