Download e-book for kindle: Brand Extension. How Sub-Branding can be used to stretch a by Lina Seil

By Lina Seil

Seminar paper from the 12 months 2016 within the topic enterprise economics - advertising and marketing, company communique, CRM, industry examine, Social Media, grade: 2,0, college of technologies Hannover, language: English, summary: the aim of this educational paper is to spot how Sub-Branding can be utilized to stretch a model successfully. Thereby, the essence of the emblem Extension might be clarified and particularly Sub-Branding can be labeled and represented. moreover, an outline of the Adidas staff is given. in addition, it's heavily tested, how Sub-Branding works in perform at the foundation of the emblem Adidas.

First of the entire concentration of this educational paper lies at the conceptual basics. This bankruptcy will outline and speak about the phrases model, model administration and model coverage. Secondly, model Extension may be analysed intimately. right here, the kinds of name Extension – that are classification Extension and Line Extension – and its possibilities and dangers may be displayed. Then the logo Extension technique Sub-Branding – and particularly, its pursuits, requisites, in addition to possibilities and hazards – may be defined in detail.

Following this, a case learn of the German sports clothing keep Adidas is gifted to demonstrate how model Extension and particularly Sub-Branding paintings in perform. Thereby, this bankruptcy is aimed toward spotting how Sub-Branding can be utilized to increase a model successfully. in the beginning, the corporate Adidas and its model Portfolio can be intro-duced. Afterwards, a more in-depth glance is taken at how Sub-Branding works in perform in response to the instance of Adidas utilizing a number of sub-brands. Following that, a severe overview of the company’s model extension process finalizes the bankruptcy. ultimately, the data received from this educational paper could be summarized in a con-clusion.

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Brand Extension. How Sub-Branding can be used to stretch a Brand effectively: An analysis of the German Sportswear Retailer Adidas by Lina Seil


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