Business Anthropology - download pdf or read online

By Ann T. Jordan

Advances in expertise open the doorways for enterprise enlargement and facilitate the production of complicated corporations. it truly is during this global that anthropological recommendations play a particular position. enterprise anthropologists faucet quite a few resources of knowledge by way of gaining knowledge of the folk in the association. They take a “holistic” strategy, see previous realities in new methods, and comprehend the worth of numerous teams, doing their paintings in either for-profit and nonprofit companies. This state-of-the-art textual content first familiarizes readers with anthropological tools. It then provides real-world examples of ways those tools were utilized in enterprise companies to research numerous phenomena, together with purchaser habit, advertising, product layout, organizational switch, globalization, and variety. Readers who desire to know about powerful how you can consultant agencies in a aggressive international will locate enterprise Anthropology to be down-to-earth, on the right track, and immeasurably valuable.

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Business Anthropology by Ann T. Jordan


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