Download e-book for iPad: Competitive Intelligence: Strategische Wettbewerbsvorteile by Rainer Michaeli

By Rainer Michaeli

Das vorliegende Buch ist eine praxisorientierte Einführung in Konzepte, Techniken und Anwendung der aggressive Intelligence. Durch 24 Fallstudien und Fachbeiträge, u.a. von Unternehmen wie BMW AG, E.ON revenues & buying and selling GmbH, DaimlerChrysler Off-Highway, Siemens clinical strategies, ZF buying and selling GmbH, Centerpulse Orthopedics Ltd., Evotec OAI AG, Deutsche Börse platforms AG, SAP SI AG, T-Mobile Deutschland GmbH, werden theoretische Grundlagen an Praxisbeispielen erläutert. Das Buch vermittelt Lösungsansätze, Ideen und Techniken, um effektive Recherchen zu führen, die Informationsflut zu beherrschen, Analysetechniken effizient zu nutzen, CI erfolgreich als Prozess in einem Unternehmen zu implementieren und strategische Entscheidungen mit größerer Sicherheit zu treffen.

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Competitive Intelligence: Strategische Wettbewerbsvorteile erzielen durch systematische Konkurrenz-, Markt- und Technologieanalysen (German Edition) by Rainer Michaeli


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