Download PDF by Michael R. Solomon: Consumer Behavior: Buying, Having, and Being, Global Edition

By Michael R. Solomon

For classes in purchaser Behavior.

 

Beyond buyer habit: How paying for behavior form Identity

Solomon’s Consumer habit: purchasing, Having, and Being deepens the learn of shopper habit into an research of the way having (or no longer having) sure items impacts our lives. Solomon appears at how possessions effect how we think approximately ourselves and every different, specifically within the canon of social media and the electronic age.

 

In the Twelfth Edition, Solomon has revised and up to date the content material to mirror significant advertising tendencies and alterations that impression the research of customer habit. due to the fact we're all shoppers, a few of the themes have either specialist and private relevance to scholars, making it effortless to use them outdoor of the school room. The up to date textual content is wealthy with up to the moment discussions on a number themes reminiscent of “Dadvertising,” “Meerkating,” and the “Digital Self” to take care of an part within the fluid and evolving box of buyer behavior.

 

MyMarketingLab™ no longer integrated. Students, if MyMarketingLab is a recommended/mandatory element of the path, please ask your teacher for the proper ISBN and path identification. MyMarketingLab may still simply be bought whilst required by way of an teacher. teachers, touch your Pearson consultant for extra information.

MyMarketingLab is a web homework, educational, and evaluation product designed to customize studying and increase effects. With quite a lot of interactive, attractive, and assignable actions, scholars are inspired to actively study and preserve tricky direction concepts.

 

 

 

 

 

 

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Consumer Behavior: Buying, Having, and Being, Global Edition by Michael R. Solomon


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