Download e-book for kindle: Corporate Communication: A Guide to Theory and Practice by Joep P. Cornelissen

By Joep P. Cornelissen

utilized by approximately 25,000 scholars in over 50 international locations, this e-book accommodates present considering and advancements on company conversation from either the tutorial and practitioner worlds. Combining a accomplished theoretical origin with various functional directions, insights will help managers (or quickly to be managers) of their daily paintings and of their strategic and tactical conversation decisions. 

With situations and examples from around the globe together with Apple, BMW, Uber, L’Oréal and Starbucks, the recent version is up to date to incorporate extra fabric on social media, worker conversation, management communique and anti-corporate activism.

The Fifth Edition of Corporate Communication is supported by means of a Companion Website and comprises complete textual content SAGE magazine articles, thesaurus, net hyperlinks for every bankruptcy, author-selected video clips suitable to the main issues and sizzling issues, an authors’ weblog and writer movies for college students in addition to case learn notes, PowerPoint slides, extra case reports and MCQ’s for lecturers.

Suitable for college students at complicated undergraduate and postgraduate degrees on enterprise administration, advertising, company communique, public kin or company communications programmes in addition to practitioners within the field.

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Corporate Communication: A Guide to Theory and Practice by Joep P. Cornelissen


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