Download e-book for kindle: Digital Advertising: Theory and Research (Advances in by Shelly Rodgers,Esther Thorson

By Shelly Rodgers,Esther Thorson

Digital Advertising deals an in depth and present evaluation of the sector that pulls on present examine and perform through introducing key suggestions, versions, theories, overview practices, conflicts, and matters. With a stability of thought and perform, this e-book is helping give you the instruments to judge and comprehend the results of electronic advertisements and promotions campaigns. New to this version is dialogue of massive information research, privateness matters, and social media, in addition to idea items by way of major practitioners. This ebook is perfect for graduate and upper-level undergraduate scholars, in addition to lecturers and practitioners.

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Digital Advertising: Theory and Research (Advances in Consumer Psychology) by Shelly Rodgers,Esther Thorson


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