Download PDF by Jochen Strähle: Fashion & Music (Springer Series in Fashion Business)

By Jochen Strähle

This publication will develop readers’ figuring out of the hyperlinks among the track and model industries. It highlights the demanding situations presently dealing with the style when it comes to hyper-competition, definition of ever-faster tendencies, altering client calls for and so forth. actually, the style is seriously encouraged through the electronic revolution within the tune undefined, which has replaced the face of person track intake and social reference, and accordingly, additionally has affects on style intake and social reference. This figuring out is important that allows you to realign any style company’s thoughts to the calls for of contemporary type consumers.

In phrases of content material, the e-book first discusses the social point of view of style and song. This comprises an research of track as a key influencer of favor tendencies, either theoretically and at the foundation of a case research on grunge tune. Then the position of tune within the type company is addressed, and cover

s in-store tune and the position of track in style conversation. Following up, the function of favor within the track enterprise is analyzed. This contains the fad of co-design of style collections, tune artists’ function of differentiation via kind, and the marketplace for track model item articles (both theoretically and drawing on a case study). In ultimate, power classes discovered from the song are constructed for the style undefined. This contains an research of the electronic revolution and the appearance of the crowdfunding suggestion (both theoretically and in a case study).

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